- Engaging your customers with the right strategies and tactics will be the next most important thing in the business excellence journey.
- Engaging customers today is totally different from 10 years ago. Today, with the rise of the Internet, it has really changed how companies interact with their customers.
- Designing and customizing your strategy and action plan for specific customers segments is going to be the key way to do things going forward.
- This is because of new empirical studies that show us that creating different “Customers Personas” will be instrumental to help us understand their behaviors and as such, to be able to understand their emotions and decisions making process.
3 Kinds of Customers Strategy to Grow your Business
Engagement is Key
In today’s context, engaging customers is not an option but a must. The winner will be one who is constantly tuned in to how the customers is feeling and asking, taking proactive actions on their feedback to improve business
Customers Life Time Value
This concept simply states that customers will continue to buy various products from us over time and when we serve our customers well, we will be extending thir Life Time Value with us over time.
Customers as Referral
The next winner in this race will be a company that can create a system whereby their customers will become the company sales person too. This customer will happily & actively promote our products to people they know
OUR CUSTOMERS ENGAGEMENT
Process
Customer Persona Profiling
We will Craft out the various key customers persona.
Service Blueprint
We will map out how these customers flow through your systems and identify the various Touchpoints and issues faced.
Customers Survey
We will carry out a Customers Survey exercise to find out how the customers think about your business and gather their feedback. Focus groups may be arranged if appropriate.
Customers Engagement Process
We will help you design and map out the ideal Customers Engagement Process and what strategies and tools to apply to engage them better.